Many marketing agencies sell you every possible marketing strategy and tell you that without them, your business will not succeed, or that you need this and that in order for your business to succeed. However, there is no one-size-fits-all solution and the same strategy should not be applied in all cases. The ideal strategy depends on several factors, such as the type of project, the target audience, the available resources and the specific objectives you want to achieve.
Below, and together with one of the best known marketing agencies in Marbella, Supermedia Studio, if you have a business, or are in the process of entrepreneurship, we explain the different marketing strategies and guide you on how to select the most appropriate one for your case.
Digital Marketing Strategies
This should be your focus if your project is an online business, a tech startup, or any project that needs to have a strong digital presence.
Key strategies:
- SEO (Search Engine Optimisation): Linkbuilding with other digital businesses or creating a blog section on your website to position yourself with keywords are very effective strategies to take your business to the top positions. One of the most important google algorithms is the content, so avoid spam, do not be repetitive with keywords, and use original content, handwritten and as relevant as possible for the user.
- Social Media Marketing: Platforms such as Facebook, Instagram, Twitter, LinkedIn or youtube are crucial to reach and engage your audience, as well as to create a showcase for your brand. Some of them belong to google, which will give you better positioning. It is also important to know that not all social media platforms are suitable for every type of business, so choose where your audience is!
- SEM: Advertising on Google Ads, META or similar platforms.
- Content Marketing: Hire more personalised copywriting, video and photography services that differentiate your business from the rest.
- Email Marketing: Email campaigns to keep previously captured users.
“Guerrilla” Marketing Strategy
Ideal for projects with limited budgets and that seek to generate a great impact with offline, but non-traditional methods. In short, to be on people’s lips.
Key strategies:
The only two key points you will need for this strategy, is interactivity and creativity. Look to do something locally that is very creative and gets people interacting with your business. Get attention with Flash mobs, street graffiti, or surprise events, for example.
Traditional Marketing Strategy
For companies with a target audience that consumes more traditional media or in sectors where digital marketing has less penetration.
Key strategies:
- Media Advertising: TV, radio and print advertisements.
- Direct Marketing: Sending brochures, catalogues and direct mailings to consumers.
- Events and Trade Shows: Participation in industry trade shows, exhibitions and sponsored events.
Content Marketing Strategy
When all you need to do is educate, build trust with users and position yourself.
Key strategy:
Create content and focus on SEO. Create highly personalised blogs, with content that is truly relevant to the user and of high quality. Also use customised multimedia elements, i.e. videos and images created by you. Differentiation is very important in this case.
Influencer Marketing
Use it only to promote products or services, and if your goal is to gain popularity.
Key strategy: Invest in this type of marketing to reach a younger niche and get direct sales in a shorter period of time.
B2B Marketing Strategy
Focus on LinkedIn. Unlike other social networks, LinkedIn collects millions of professional profiles. Make infographics, videos, studies, publish articles, and above all, interact with other companies and professionals to share your publications.
In Marbella, where the market for digital marketing services and advertising agencies is booming, selecting the right marketing strategy is essential to stand out in such a competitive and limited environment. Supermedia Studio, specialising in specific sectors such as real estate, demonstrate the importance of taking a specialised approach to maximise results.
Marketing agencies in Marbella must consider the particularities of their niche and the needs of their clients. For example, in the Marbella real estate sector, a combination of digital marketing strategies such as SEO, social media advertising and personalised content marketing is essential to attract potential buyers and position properties in a saturated market, an objective in which Supermedia Studio is highly specialised.